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TED Video: Big Problems Don’t Require Big Solutions

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TED Video: Big Problems Don’t Require Big Solutions

On September 5, 2010, in Ontology, by eCoylogy
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“It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.”

 
 

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